Overview
skyReputation is the AI Reputation & Review Growth Engine built for Senior Living, part of the Skypoint AI for Senior Living 365 Suite. Families begin their search online, comparing communities based on reviews, star ratings, and how professionally communities respond. Industry trend data shows that more than 80% of senior living consumers start their search on Google and ChatGPT, and most read multiple reviews before ever calling a community. Reputation now directly influences inquiry volume, conversion rates, and move-ins. skyReputation gives senior living operators a unified, AI-powered platform to strengthen online visibility, attract more high-intent families, and ensure every community presents its best story online. With review aggregation, AI insights, integrated response management, surveys, review request campaigns, social publishing, listings optimization, and a built-in AI assistant that works across all of it, marketing and sales leaders can meaningfully improve ratings, increase inquiries, and accelerate move-ins.Why skyReputation Drives More Leads
Increase Star Ratings & Search Visibility
Higher star ratings directly improve visibility in Google Search, Maps, ChatGPT and local rankings, click-through rates on referral and directory sites, and family trust at first impression.
Unified Review Intelligence
Aggregate and monitor reviews from Google, Yelp, Caring.com, A Place for Mom, Facebook, Glassdoor, Indeed, and more across all communities.
AI-Powered Sentiment & Insights
AI reveals what families and prospects care about most—staff, communication, safety, cleanliness, dining, activities, value, and environment.
Response Management
Fast, personalized, and consistent responses build credibility and convert more leads into move-ins with AI-generated draft responses.
Surveys & Feedback Collection
Collect direct feedback from residents, families, and employees through customizable surveys distributed via email, SMS, or shareable links — with AI-powered analysis of open-ended responses.
Proactive Check-Ins
Pulse check-ins ask residents and families how a community is doing. Happy respondents are guided straight to a public review, while unhappy ones are asked for private detail that reaches community and regional leaders immediately.
Listings & Profile Optimization
Manage and optimize Google Business Profiles across all communities. Track search visibility, monitor engagement metrics, and keep location information accurate and up to date.
Always-On Social Presence
Publish to Facebook, Instagram, and Google Business Profile, and answer comments and messages in the same place reviews are handled.
Key Capabilities
Review Aggregation & Intelligence
Aggregate reviews from Google, Yelp, Caring.com, A Place for Mom, Facebook, Glassdoor, Indeed, and more. Real-time view of every community’s reputation across brands and regions with sentiment tracking. A unified All Reviews view lists customer and employee feedback together with a side-by-side comparison of the two, filters can select several star ratings at once, and each review names the community it belongs to.
AI Sentiment & Topic Analysis
Extracts sentiment, intent, urgency, and emotions across Care Quality (staff, communication, safety, cleanliness) and Experience (dining, activities, value, environment) categories. Trend insights highlight where improvements create the greatest occupancy lift.
skyAgent Assistant & Memory Bank
A conversational assistant that answers questions about reviews, surveys, and inbox activity and carries out routine work such as sending survey and review requests — always previewing an action and asking for confirmation before applying it. Saved skills capture repeatable prompts, and the skyBrain Memory Bank holds the facts it has learned about your portfolio, where they can be searched, pinned, verified, or hidden.
Inbox & Response Management
Review inbox with Google response publishing, an assisted reply flow for Facebook reviews, AI-generated draft responses in multiple tones (Professional, Empathetic, Warm, Formal, Apologetic), assignment and SLA tracking, internal notes, flagging, and full audit logging. Reusable quick replies with merge tags, role-based assignment, automated conversation closure, assignee notifications, an “Assigned to me” toggle, and direct links to Google review URLs streamline triage.
Rule-Based Auto-Replies
Answer routine reviews automatically using wording the team has already approved rather than generated text. Rules match on minimum rating, platform, and location, send at chosen times of day in a chosen timezone, and rotate between several approved templates so replies never read as identical. A log records every automatic reply and the reason any review was skipped.
Location Groups
Organize communities into custom regions or cohorts and filter reviews, insights, and analytics by group. Ideal for multi-market operators comparing brands, geographies, or program cohorts side by side.
Reputation Score & Leaderboard
Comprehensive score per community based on star rating, review volume, recency, AI-analyzed sentiment, and source spread. Score levels (Excellent, Good, Fair, Poor) with trend tracking, customer vs. employee comparison, and a leaderboard ranking top and bottom performing communities.
Surveys & Feedback
No-code survey builder with 10+ question types, multi-page support, rich text content, and distribution via email, SMS, shareable links, or a printable QR code. Bulk CSV recipient upload, resend using the same link, duplicate an existing survey, collector management, and templates for common scenarios. AI-powered summarization spans open-ended, rating, NPS, and multiple-choice questions, multi-collector filtering and side-by-side comparison reveal how different programs perform, and results export to PDF or CSV. Every outbound email carries an unsubscribe link backed by an account-wide suppression list.
Check-Ins & Review Gating
Configure a short check-in per community, delivered by email or SMS, that asks how the community is doing. A high rating routes the resident to that community’s Google review link; a low rating opens a private comment box and immediately alerts the Executive Director, Regional Director, and any named overseers. Send history records how many people were reached and why anyone was skipped.
Review Request Campaigns
Send review requests via email and SMS with personalized templates. Direct recipients to Google, Yelp, Caring.com, Facebook, or A Place for Mom using per-location links that fill in automatically when a Google Business Profile is connected. Track delivery status and monitor campaign performance.
CRM Integration
Connect WelcomeHome, map CRM communities to skyReputation locations, and let lifecycle events trigger outreach on their own — a survey or a review request sent when a tour, move-in, or move-out is recorded. Completed activity is written back to the CRM so the resident record stays intact.
Website Review Widget
Generate an embeddable widget for a community and paste it onto that community’s own website. Choose how many reviews appear, the minimum rating, and which platforms to include; the widget keeps itself current as new reviews arrive. Each widget runs only on the domains you list, and its key can be rotated at any time.
Listings & GBP Management
Connect and manage Google Business Profiles with analytics dashboard (search views, map views, clicks, calls), photo management, content sync, and profile health scoring.
Experience Insights & Benchmarking
Topic sentiment heatmap across communities, strength/weakness identification, trend indicators, drill-down to underlying reviews, community benchmarking against portfolio average, and geographic performance visualization.
Attention Required
Auto-surfaces reviews needing immediate action, prioritized by risk level, urgency, and sentiment. Grouped by community for efficient triage of negative experiences and urgent complaints.
Rating Trends
Average rating and review volume trends with weekly, monthly, or quarterly granularity. Customer vs. employee comparison, NPS trend analysis, and seasonal pattern identification.
Notifications & SLA Escalation
Alert the right people when a review arrives at or below a chosen star rating, and escalate a flagged review that stays unanswered past its SLA window from Executive Director to Regional Director to Admin on intervals you set. Quiet hours hold email until the morning, and every user controls their own notification preferences.
Automation & Scheduling
Scheduled data ingestion from all review sources on configurable schedules. On-demand manual sync, job history with status tracking, and processing monitoring.
Settings & Administration
Location management with review source linking, operator and owner profiles, user invitations with domain whitelisting, and Google Business Profile configuration. Custom roles can be created, edited, and scoped to specific locations or location groups, users can be imported in bulk from CSV, and outbound email carries your own sender address, logo, and colors with a live preview. A Help and Support area lets teams raise and track tickets without leaving the product.
Social Publishing & Engagement
Communities build reputation between reviews as well as through them. skyReputation includes a social workspace for the pages families already follow, connected in a few clicks and managed alongside reviews.Publishing & Scheduling
Compose once and publish to connected Facebook Pages, linked Instagram accounts, and Google Business Profiles. Attach several images, draft captions with AI, preview the post as each network will render it, and schedule Facebook posts ahead of time.
Content Calendar & Approvals
A month calendar shows everything published and scheduled, with quick scheduling straight from a date. Drafts and an approval step let a reviewer sign off before anything goes live, and a connected Page’s recent history is imported so the calendar starts complete.
Comments & Messages
Facebook and Instagram comments and Facebook Messenger conversations arrive in one work queue where they can be answered, hidden, assigned an owner, and tracked to completion. AI drafts replies, and unread and needs-reply counts stay visible while you work on another tab.
Social Analytics
Engagement on published posts, plus daily engagement and follower snapshots so performance reads as a trend rather than a single number. Response-time reporting shows how quickly the team answers comments and messages.
Who Benefits Most
VPs/Directors of Marketing
Improve ratings and online visibility while strengthening competitive positioning.
Regional & Executive Directors
Track performance by community, region, and brand with comprehensive analytics.
C-Level Executives & Owners
Optimized for search and AI tools like ChatGPT, driving higher-quality traffic to community websites and tours.
The skyReputation Advantage
skyReputation is purpose-built for senior living operators and capital partners who want a simpler, smarter, AI-native reputation platform without the complexity or high price tags of traditional reputation software.- Improve online reputation across your entire portfolio
- Increase qualified leads with higher star ratings and better visibility
- Boost occupancy by converting more families through trust and credibility