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skyReputation

Overview​

skyReputation is the AI Reputation & Review Growth Engine built for Senior Living, part of the Skypoint AI for Senior Living 365 Suite.

Families begin their search online, mostly on Google and ChatGPT, and read multiple reviews before calling a community. Reputation directly drives inquiries, conversion, and move-ins.

skyReputation unifies review aggregation, AI insights, response management, surveys, review requests, social publishing, listings, and a built-in AI assistant so operators can improve ratings, increase inquiries, and accelerate move-ins.

Why skyReputation Drives More Leads​

Increase Star Ratings & Search Visibility

Higher ratings improve visibility in Google, Maps, and ChatGPT, and build family trust.

Unified Review Intelligence

Monitor reviews from Google, Yelp, Caring.com, A Place for Mom, Facebook, Glassdoor, Indeed, and more.

AI-Powered Sentiment & Insights

See what families care about most, from staff and safety to dining and value.

Response Management

Fast, consistent replies with AI-generated drafts.

Surveys & Feedback Collection

Surveys for residents, families, and employees via email, SMS, or link, with AI analysis.

Proactive Check-Ins

Happy respondents are guided to a public review; unhappy ones give private detail that reaches leaders immediately.

Listings & Profile Optimization

Keep Google Business Profiles accurate and track search visibility.

Always-On Social Presence

Publish to Facebook, Instagram, and Google Business Profile and answer comments alongside reviews.

Key Capabilities​

Review Aggregation & Intelligence

A real-time view of every community's reviews across brands and regions, with customer and employee feedback compared side by side and each review labeled with its community.

AI Sentiment & Topic Analysis

Extracts sentiment, intent, urgency, and emotion across Care Quality and Experience topics, highlighting improvements with the greatest occupancy lift.

skyAgent Assistant & Memory Bank

Answers questions about reviews, surveys, and inbox activity and runs routine work like sending requests, always confirming first. Projects carry their own instructions and files, produced tables and summaries are collected in one place, and the skyBrain Memory Bank holds learned facts you can search, pin, verify, or hide.

Inbox & Response Management

Publish Google responses, reply to Facebook reviews, and draft AI replies in multiple tones (Professional, Empathetic, Warm, Formal, Apologetic). Assignment, SLA tracking, quick replies with merge tags, internal notes, and audit logging streamline triage.

Rule-Based Auto-Replies

Answer routine reviews with team-approved wording rather than generated text. Rules match rating, platform, and location, send on a schedule, and rotate templates; a log records every reply and skip.

Location Groups

Group communities into regions or cohorts and filter reviews and analytics by group.

Reputation Score & Leaderboard

A per-community score from rating, volume, recency, sentiment, and source spread, with levels from Excellent to Poor, trends, and a leaderboard of top and bottom communities.

Surveys & Feedback

No-code builder with 10+ question types, Other answers with free text, templates, bulk CSV recipients, and distribution by email, SMS, link, or QR code. Choice, rating, and NPS answers can branch each respondent to a different question or page, and results separate Not shown from Skipped. AI summarizes responses, collectors can be compared, results export to PDF or CSV, and every email carries an unsubscribe link.

AI Survey Authoring

Create with AI builds a survey, including pages, grids, branching, and rating styles, from pasted questions or a PDF or Word document, with a review step before saving. As authors type, Question & Answer Genius suggests the question type and answer options.

Check-Ins & Review Gating

A short per-community check-in by email or SMS: high ratings route to Google reviews, low ratings open a private comment and alert community and regional leaders.

Review Request Campaigns

Personalized email and SMS requests pointing to Google, Yelp, Caring.com, Facebook, or A Place for Mom, with delivery tracking.

CRM Integration

Connect WelcomeHome so tours, move-ins, and move-outs trigger surveys or review requests automatically, by email and text together with one link, and a post-move-in survey can wait a set number of days. Activity is written back to the CRM and the community recorded on each response.

Website Review Widget

An embeddable, self-updating review widget for each community's website. Choose the review count, minimum rating, and platforms; it runs only on domains you list.

Listings & GBP Management

Google Business Profile analytics (search views, map views, clicks, calls), photos, content sync, and profile health scoring.

Experience Insights & Benchmarking

Topic sentiment heatmaps, strengths and weaknesses, and benchmarking against the portfolio average.

Attention Required

Surfaces reviews needing immediate action, prioritized by risk, urgency, and sentiment and grouped by community.

Rating Trends

Rating, volume, and NPS trends by week, month, or quarter, with customer vs. employee comparison.

Notifications & SLA Escalation

Alert the right people when a review lands at or below a chosen rating, or a survey response comes back with a low NPS, low rating, or negative sentiment, with a full alert history. Unanswered flagged reviews escalate from Executive Director to Regional Director to Admin on intervals you set, and quiet hours and per-user preferences keep alerts manageable.

Automation & Scheduling

Scheduled and on-demand review ingestion with job history.

Settings & Administration

Location and review source management, user invitations with domain whitelisting and bulk CSV import, custom roles scoped to locations or groups, outbound email with your own sender and branding, and in-product support tickets.

Event & Webinar Registration​

Any survey can become a registration form for an event, webinar, or class, so events teams run sign-ups end to end.

Registration Forms

Set a window, capacity, auto-approval, and duplicate control; confirmations include calendar links.

Approvals & Participant Emails

Approve or reject in bulk or inline, with automated emails from editable templates.

Registrations Dashboard

Search, custom columns, and CSV export, with per-registration communication history and audit trail.

Social Publishing & Engagement​

A social workspace for the pages families already follow, managed alongside reviews.

Publishing & Scheduling

Compose once for Facebook, Instagram, and Google Business Profile, with AI captions, previews, and scheduled Facebook posts.

Content Calendar & Approvals

A month calendar of published and scheduled posts, with drafts and an approval step.

Comments & Messages

Facebook and Instagram comments and Messenger conversations in one queue, with assignment and AI-drafted replies.

Social Analytics

Engagement and follower trends, plus response-time reporting.

Who Benefits Most​

VPs/Directors of Marketing

Improve ratings, visibility, and competitive positioning.

Regional & Executive Directors

Track performance by community, region, and brand.

C-Level Executives & Owners

Drive higher-quality traffic from search and AI tools to websites and tours.

The skyReputation Advantage​

A simpler, AI-native reputation platform for senior living operators and capital partners, without the complexity or cost of traditional tools.

  • Improve online reputation across your portfolio
  • Increase qualified leads with higher ratings and visibility
  • Boost occupancy through trust and credibility

skyReputation: Boost reviews. Build trust. Convert more families.